Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

All Technology Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
Kid using TikTok on mobile device

New

5 min read
Losing TikTok could spark Gen Z’s next big movement
Opinion
A pastel-toned digital rendering of rock fragments

23 Dec 2024

8 min read
As we enter the era of microtrends, how are marketers keeping up?
Brand strategy
Audio recording equipment

20 Dec 2024

6 min read
What it means to be an influencer will change in 2025
The Drum Network
Stills from the Lunch with Lynn TikTok account

20 Dec 2024

5 min read
Forget celebrities, your next marketing influencer is sitting at the desk beside you
The Drum Network
Influencer or creator using mobile phone with tripod and ring light

19 Dec 2024

8 min read
Instagram’s new AI video tools: a boon for brands & creators or Meta’s AI testing grou...
Artificial Intelligence
A running club at a marathon

19 Dec 2024

5 min read
As social media’s social side falters, 2025 is the year of community-driven brands
The Drum Network
A magnified image of a virus

19 Dec 2024

6 min read
Why you should try not to go viral in 2025
The Drum Network
TikTok logo scrambled

17 Dec 2024

10 min read
Is Donald Trump TikTok’s last hope in the US?
Social Media
Crashing waves turn into white horses as surfers ride them

17 Dec 2024

4 min read
Is Guinness still worth the wait?
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025