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Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

All Technology Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
Newspaper and coffee

19 Dec 2024

6 min read

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Why brands will embrace connected insights to win with consumers in 2025
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Two people sat at desk

13 Dec 2024

6 min read

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4 ‘non-negotiables’ for UK advertisers to end 2024 with the foundations for growth
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Closeup fingertip presses TikTok icon on mobile phone screen in dark room

09 Dec 2024

7 min read
TikTok files emergency motion to stop US ban – but brands & creators are eyeing the door
Social Media
The Role of Adtech in 2025

05 Dec 2024

6 min read

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How will adtech turn the page for the news industry in 2025?
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Data tracking people

03 Dec 2024

8 min read
US federal agencies FTC & CFPB crack down on data sharing, ringing warning bell in adland
Data & Privacy
ChatGPT interface
Premium Item

02 Dec 2024

12 min read
OpenAI is eyeing ads – but getting it right will be a tricky balancing act
Artificial Intelligence
Animation of person pointing at screen and two people on phone

26 Nov 2024

5 min read

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How can marketers fix their broken buyer journeys in 2025?
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Three people sat around a laptop

26 Nov 2024

6 min read

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Progress on online privacy: now, next & long-term priorities
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Empowering Creativity Through AI

14 Nov 2024

6 min read

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Prompting the future: is AI expanding creativity for everyone?
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