Categories Marketing Agencies Creative Media Sustainability Technology

Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

A pastel-toned digital rendering of rock fragments

23 Dec 2024

8 min read
As we enter the era of microtrends, how are marketers keeping up?
Brand strategy
Audio recording equipment

20 Dec 2024

6 min read
What it means to be an influencer will change in 2025
The Drum Network
Buttons on an old-fashioned till

20 Dec 2024

5 min read
How can brands prepare for the future of point-of-sale?
The Drum Network
Photograph of a tower with cupola against a blue sky

20 Dec 2024

4 min read
From global to local: driving brand success through cross cultural marketing
Open Mic
Influencer or creator using mobile phone with tripod and ring light

19 Dec 2024

8 min read
Instagram’s new AI video tools: a boon for brands & creators or Meta’s AI testing grou...
Artificial Intelligence
A magnified image of a virus

19 Dec 2024

6 min read
Why you should try not to go viral in 2025
The Drum Network
Deadpool's personalized controller, a way to attract new gamers

16 Dec 2024

7 min read
Gaming won't grow unless it attracts new viewers – thankfully there is a KPI for that
Opinion
Two people sat at desk

13 Dec 2024

6 min read

Sponsored

4 ‘non-negotiables’ for UK advertisers to end 2024 with the foundations for growth
Promoted
Person smiling

12 Dec 2024

6 min read

Sponsored

A way with words? 4 ways marketers can better engage local markets in 2025
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025