Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

All Marketing Brand strategy Marketing budgets B2B marketing Brand purpose
An image that says: Road to 2025

24 Dec 2024

6 min read
The 6 marketing trends I’m betting on in 2025
Opinion
Ana Andjelic

23 Dec 2024

12 min read
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Brand strategy
A crystal ball

23 Dec 2024

4 min read
We are really bad at predicting the future. But there is a way
Opinion
A pastel-toned digital rendering of rock fragments

23 Dec 2024

8 min read
As we enter the era of microtrends, how are marketers keeping up?
Brand strategy
A bar chart going upwards, made of American dollar bills

23 Dec 2024

5 min read
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
The Drum Network
Source: The Bacardi Limited 2025 Cocktail Trends Report

20 Dec 2024

5 min read

Sponsored

Cheers to 2025 – 5 trends set to raise the bar for spirits marketing
Promoted
TfL

20 Dec 2024

9 min read
What did design look like in 2024?
design
Audio recording equipment

20 Dec 2024

6 min read
What it means to be an influencer will change in 2025
The Drum Network
Buttons on an old-fashioned till

20 Dec 2024

5 min read
How can brands prepare for the future of point-of-sale?
The Drum Network

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025