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Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

All Marketing Brand strategy Marketing budgets B2B marketing Brand purpose
Nigeria on the map

20 Dec 2024

7 min read
​You’re not really global if you miss the opportunity in Africa
Opinion
Three pints of Guinness

20 Dec 2024

6 min read
Did you miss our most-read brand stories of 2024?
Brand strategy
Influencer or creator using mobile phone with tripod and ring light

19 Dec 2024

8 min read
Instagram’s new AI video tools: a boon for brands & creators or Meta’s AI testing grou...
Artificial Intelligence
amazon warehouse

19 Dec 2024

4 min read
Amazon workers strike in major US cities, potentially threatening holiday supply chains
ecommerce
A collage of CMO headshots on a red background

19 Dec 2024

7 min read
6 wild ways the CMO role evolved in 2024
Brand strategy
Two people in silhouette speak against a multicolored background

19 Dec 2024

5 min read
Take these steps to stay ahead of the curve on conversational search
The Drum Network
'2025' in blue gainst a white background

19 Dec 2024

8 min read
As AI beds in, is brand strategy becoming (ironically) all the more human?
Digital Transformation
Crashing waves turn into white horses as surfers ride them

17 Dec 2024

4 min read
Is Guinness still worth the wait?
Opinion
Piggy bank with someone putting money in it

17 Dec 2024

5 min read
How should CMOs prepare for ‘anemic budget growth’ in 2025?
Ad spend

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