Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

All Technology Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
Deadpool's personalized controller, a way to attract new gamers

16 Dec 2024

7 min read
Gaming won't grow unless it attracts new viewers – thankfully there is a KPI for that
Opinion
Teen on phone

12 Dec 2024

5 min read
Australia’s teen social ban is not the answer
Opinion
AI influencer Noonoouri posing

10 Dec 2024

5 min read
AI influencers are here – but will they ever replace humans?
The Drum Network
Closeup fingertip presses TikTok icon on mobile phone screen in dark room

09 Dec 2024

7 min read
TikTok files emergency motion to stop US ban – but brands & creators are eyeing the door
Social Media
A light ring frames the TikTok logo

09 Dec 2024

5 min read
Short form is king. Just make sure your creative (and strategy) is up to scratch
The Drum Network
Adam Driver in Squarespace's 'singularity' advert

02 Dec 2024

7 min read
How to really maximize your collaborations with B2B influencers
The Drum Network
TikTok gifts

13 Nov 2024

5 min read
Entertainment or exploitation? The ups and downs of TikTok gifts
Opinion
A tortoise on a lawn in front of a house

11 Nov 2024

5 min read
Chaotic content reigns on social media, but is it right for your brand?
The Drum Network
The Chippy Diva in action

11 Nov 2024

17 min read
Who is the Chip Shop Diva taking over TikTok?
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025