Categories Marketing Agencies Creative Media Sustainability Technology

Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

All Marketing Brand strategy Marketing budgets B2B marketing Brand purpose
A neon google logo using unfamiliar fonts

02 Sep 2024

8 min read
As Google and Meta vie for digital ad spend, should social or search teams lead?
Marketing
Closeup of Benjamin Franklin's face on US 100 dollar bill

21 Aug 2024

10 min read
Record-breaking 2024 US political ad spend likely to disrupt commercial media landscape
Media
A tornado on the horizon at the end of a road

19 Aug 2024

8 min read
As the funnel breaks down, what’s the road ahead for media buying?
media planning and buying
The Ford T Model,

14 Aug 2024

5 min read
Remember, tech needs marketing more than marketing needs tech
Opinion
A man in a light-colored shirt raises his hand to his mouth as he yawns

12 Aug 2024

4 min read
Dull’s the norm in a data-driven world, which puts a big premium on entertaining ads
The Drum Network
Broken piggy bank illustration with hammer

07 Aug 2024

7 min read
Marketing budgets may be squeezed by global stock market volatility, experts say
Marketing
The front page of a newspaper reads 'Welcome to the Olympics' in French

02 Aug 2024

5 min read
It’s the summer of sports – and sponsorship
The Drum Network
A daisy growing in a sunny field

30 Jul 2024

6 min read
Marketer confidence is back, and the budgets can’t be far behind
The Drum Network
Netflix logo atop building

18 Jul 2024

9 min read
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business
Media

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