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Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media
Kachar Globo

12 Dec 2024

8 min read
Grupo Globo’s Frederic Kachar in conversation
media planning and buying
a printed direct mail showing kitchen offers

05 Dec 2024

4 min read

Sponsored

Does print have the performance power today’s marketers need?
Promoted
Troels Behrendt Jørgensen

05 Dec 2024

14 min read
Politiken’s Troels Behrendt Jørgensen in conversation
media planning and buying
Data tracking people

03 Dec 2024

8 min read
US federal agencies FTC & CFPB crack down on data sharing, ringing warning bell in adland
Data & Privacy
ChatGPT interface
Premium Item

02 Dec 2024

12 min read
OpenAI is eyeing ads – but getting it right will be a tricky balancing act
Artificial Intelligence
News Horizons

28 Nov 2024

10 min read
Mediahuis CEO Gert Ysebaert in conversation
media planning and buying
Google shatter
Premium Item

25 Nov 2024

9 min read
Judge unlikely to embrace US government’s push to require Chrome divestiture, experts sa...
Policy & regulation
News Horizons Sandy Naude

21 Nov 2024

8 min read
​Africa Community Media’s Sandy Naude in conversation
media owners
Three models posing in M&S Christmas clothes
Premium Item

14 Nov 2024

5 min read
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
Brand strategy

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