Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media
waitrose

15 Nov 2024

5 min read
Owning the story: how Wonderhood Studios and brands are sharing the spotlight
Agency models
Photograph of old television sets and radios

13 Nov 2024

4 min read
TV 2.0: Driving measurable business outcomes
Open Mic
A model of a brain and skull

05 Nov 2024

7 min read
Live-in novels, brainwaves and a branded Berlin Wall: marketers’ dream ad formats
Agency leadership
Innovation

01 Nov 2024

5 min read
Finance’s AI future will leave a great many of us behind
Opinion
Sticky TV

29 Oct 2024

5 min read
Is SVOD content sticky enough to embrace the ’ad break’?
Opinion
Streaming apps

22 Oct 2024

5 min read
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
Media
YouTube
Premium Item

18 Oct 2024

7 min read
YouTube viewing habits are changing. Where does this leave creators, brands and agencies?
Media
A collage of modern streaming companies

08 Oct 2024

7 min read
Streaming TV has finally become profitable – by returning to the cable playbook
The Drum Network
Two big fashion collabs

20 Sep 2024

10 min read
There’s a real hunger for baked goods fashion collabs right now
Opinion

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