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Agency models

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how agencies have been forced to scramble and adapt in order to keep clients satisfied and continue to make money.

Chemistry
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New

5 min read
Calling out the case for competitive chemistry meetings
Opinion
Agency growth will be fueled by ability to change and adapt quickly
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New

6 min read
Embracing and nimble adaptability is key to growth in 2025, say agency heads
Agency Advice
Relationships
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27 Dec 2024

9 min read
Deeper collaboration to build closer client relationships will be vital in 2025
Agency Advice
A crystal ball

23 Dec 2024

4 min read
We are really bad at predicting the future. But there is a way
Opinion
strap
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23 Dec 2024

7 min read
Strap in – 2025 is expected to deliver an M&A ramp up and here’s why
Opinion
Adaptability and resilience will be key qualities in 2025
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23 Dec 2024

8 min read
Resilience and adaptability are key 2024 takeaways for many agency leaders
Agency Advice
Data management
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20 Dec 2024

8 min read
AI is great, but agencies need to remember in 2025 they’re in marketing
Agency Advice
Focus
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19 Dec 2024

6 min read
Simplification, clarity and focus will be key ingredients for agency success in 2025
Agency Advice
Calendar
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11 Dec 2024

4 min read
Iris Americas boss Jill Smith on what agencies need to succeed in 2025
Opinion

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