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Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

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A supermarket aisle

14 Nov 2024

4 min read
From apples to ads: how retailers can build successful retail media offerings
The Drum Network
News Horizon's Tasmia Ismail

14 Nov 2024

10 min read
​Media 24’s Tasmia Ismail in conversation
media planning and buying
news feed on a smartphone

12 Nov 2024

7 min read
NPR, WSJ & The Guardian on how Trump’s return will impact the ad biz for publishers
brand safety
Monica Ndugu

07 Nov 2024

6 min read
​Nation Media Group’s Monicah Ndun’gu in conversation
media planning and buying
film reel frames

06 Nov 2024

6 min read

Sponsored

How can agencies keep up with video content demand?
Promoted
Mark Penn smiling

05 Nov 2024

13 min read
Ex-Clinton advisor & holdco CEO Mark Penn decodes campaign tactics as voters hit the polls
Ad spend
Person with headphones on

04 Nov 2024

6 min read

Sponsored

Listen up: why advertisers need to switch on to personalized audio ads
Promoted
'Dr Rick'

01 Nov 2024

5 min read
Top 20 US financial services advertisers by media spend
Ad spend
News Horizons Michael Boggs

31 Oct 2024

16 min read
Michael Boggs, CEO of New Zealand Media and Entertainment in conversation
media planning and buying

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