Winners announced at The Drum Awards for B2B 2024
David Madrid took the Grand Prix with its campaign for JCDecaux, while Buentipo Anchor and DDB Worldwide Colombia received the President’s Award for their work with AB InBev Colombia.
Buentipo Anchor and DDB Worldwide Colombia for AB InBev Colombia
As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for B2B. If you missed the show, you can watch it on-demand now on The Drum TV.
Taking home the top prize, the Grand Prix, is David Madrid for its work with JCDecaux that looked to demonstrate the effectiveness of Metro advertising and show how it can create a buzz.
The concept was simple yet powerful: showcase Marina Prieto, an endearing centenarian with a zest for life, in various everyday scenarios. From celebrating her 100th birthday to enjoying a leisurely nap, Marina’s genuine moments were displayed on posters throughout the Metro stations. These posters featured her Instagram handle (@marinaprieto1923), inviting the public to follow her journey.
The recipients of the President’s Award, meanwhile, as chosen by jury head
Dean Aragon, the chief executive officer and vice-chairman of Shell Brands International AG, are Buentipo Anchor and DDB Worldwide Colombia for their work with AB InBev beer brand Poker.
According to research, only 4% of neighborhood stores in Colombia have the necessary furniture to give customers experiences worth staying longer, having fun and consuming more. That’s why Poker used a resource that was already there: the Petaco, an essential object for beer distribution in Colombia, where the most common consumption method is in returnable bottles.
Inspired by a fully modular design system, Imagine With Petacos sparked the creativity of shopkeepers to transform beer boxes into functional furniture that adapts to any space.
You can read the full list of winners below and read the stories behind the winning work on our Case Studies hub.
President’s Award
Buentipo Anchor and DDB Worldwide Colombia for AB InBev Colombia
Grand Prix
David Madrid for JCDecaux
AI/Emerging Technologies
Gold: Transmission for Schneider Electric
Silver: Evercopy for Novartis
Bronze: weight&pulleys for Palo Alto Networks
Animation
Gold: Rizzello Creative for Capital Group
Silver: 9Rooftops for South Carolina Department of Commerce
Bronze: MediaNerd Ltd for Luminos Labs
Art Direction
Gold: Rizzello Creative for Capital Group
Silver: Mower for Rhode Island Energy
Audio
Gold: Mitie & Area 23, an IPG Health Company, for Siemens Healthineers
Integrated Campaign
Gold: Fight or Flight in partnership with Medius for Medius
Silver: Uncommon Creative Studio for Hiscox
Bronze: Mower for Carhartt
Content
Gold: Brand Impact Group for Pegasystems
Silver: Mower for Carhartt
Bronze: Publicis Pro for Twilio
Copywriting
Gold: Mower for Carhartt
Silver: Uncommon Creative Studio for Hiscox
Data and Insights
Gold: Transmission for Schneider Electric
Silver: Mower for Carhartt & Torpedo for Nominet
Bronze: Just Global for Palo Alto Networks & Modern for CloudPay
Demand Generation
Gold: Mower for Carhartt
Silver: Transmission for Schneider Electric
Bronze: Wildfire for Bango & Prophecy for Goldman Sachs Advisor Solutions
Design
Gold: Buentipo Anchor - DDB Worldwide Colombia for AB InBev Colombia
Silver: Cygnus for Craft House Coffee
Bronze: Basic/Dept for Docusign
Silver: FCB NY for Spotify
Emotion
Gold: Fight or Flight in partnership with Medius for Medius
Experience or Event
Gold: LePub for Heineken
Silver: Salt + Pinch & Freeman for Amazon
Bronze: Gravity Global for Michigan Economic Development Corporation & Addleshaw Goddard for Addleshaw Goddard
Humor
Gold: Anomaly for Amazon Ads
Silver: Fight or Flight in partnership with Pitch for Pitch
Bronze: Uncommon Creative Studio for Hiscox
Illustration/Photography
Gold: Fight or Flight in partnership with Frontify for Frontify
Silver: Mower for Carhartt
Bronze: Cygnus Ltd for Craft House Coffee
Internal Communication
Gold: Ericsson
Silver: Unisys
Bronze: FIS
Limited Budget
Gold: Aurora Agency UK
Silver: Modern for Moneyhub
Bronze: Ledger Bennett, a Havas company for GE Vernova
Media
Gold: David Madrid for JCDecaux
Silver: Crowd for Sumsub
Bronze: Stein IAS for Juniper Networks
Partnership or Collaboration
Gold: Ogilvy Chicago for CDW
Silver: Amazon miniTV India and SoCheers, India for
Bronze: The New York Times for Instacart
PR
Gold: Edelman for DP World
Silver: Fox Agency for Gamma
Bronze: Lesniak Swann & Reynaers Aluminium for Reynaers Aluminium
Gold: Mower for Sun Chemical
Bronze: BIRD London for S-RM
Rebrand or Relaunch
Gold: Mower for Carhartt & Total Media for Hiscox
Silver: Cygnus Ltd for IFG
Bronze: LSEG
Search
Silver: Brave Bison for Markel
Social Media
Gold: Aurora Agency UK for Aurora Agency UK
Silver: Fight or Flight in partnership with Pitch for Pitch
Sponsorship
Gold: Addleshaw Goddard & Mike McMahon Studio for Addleshaw Goddard
Technology-Led Innovation
Gold: Stein IAS for Ecologi
Silver: Momentum Worldwide for Verizon UK & Innovation Visual for Citron Hygiene
Bronze: 2Heads for Belden
Thought Leadership
Gold: Tripadvisor for Business
Silver: Blackbaud for Blackbaud & Tangerine Communications for Topcon Positioning Systems
Bronze: Cite for Knauf UK & Ireland
TV and Film
Gold: Pinterest
Silver: Joint for Amazon Business
Bronze: Crowd for Sumsub
Website
Gold: Hugo & Cat for A&O Shearman
Silver: Tripadvisor For Business
Bronze: Chelsea & Co Digital Agency for Palm Bay International