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Can AI Help Marketers Save the World?
The Drum @ WEF
and Technology
Join The Drum and The Financial Times at the World Economic Festival in Davos. Our guests, Penny Brook from Sustainnovate, Matthew Candy from IBM Consulting and Tia McPhee from Financial Times, discuss how AI can enhance creative work, reduce administrative tasks, and contribute to social impact. Panellists discuss the balance between excitement and apprehension about AI, emphasizing the role of human behavior in shaping its use, as well as AI in marketing, and its potential for positive outcomes.
The great and the good of global politics, tech, business and media gathered at The World Economic Forum and The Drum was there to pickup the big trends for our readers. With AI being a major talking point all week, we collaborated with Infosys and The Financial Times for discussions on AI's potential impact on the CMO role and on the purpose agenda. This series of 1-1s brings you the perspective of senior execs on the major trends from the Forum.