Nick Primola on unifying marketing's message

The Drum's Audrey Kemp catches up with Nick Primola, head of the Global CMO Growth Council, to discuss the critical role of the Growth Council in shaping marketing's future. Primola shares insights on why CMO collaboration is essential for industry advancement and emphasizes the need to redefine marketing's value proposition across the C-suite.

Mars Inc.'s Lead Global CMO Gülen Bengi on building brand worlds and future marketers

On the ground at the ANA in Orlando, Mars Inc.'s Lead Global CMO and Mars Snacking Chief Growth Officer Gülen Bengi explores how the future marketer must balance brand fundamentals with technological innovation. Bengi discusses Mars' evolution from mass marketing to personalization at scale, emphasizing the importance of building interactive brand worlds where consumers become co-creators.

Lola Soyebo Harris on scaling big brand strategies for SMEs

Gordon Young is joined by Lola Soyebo Harris, managing director of marketing at Alpha Residential, about the unique challenges and opportunities of marketing for smaller businesses. Lola discusses how smaller companies can adapt strategies from major brands while working with limited resources, and shares insights from her experience representing SMEs at the conference's leadership committee.

Marc de Swaan Arons on redefining marketing's role beyond effectiveness

The Drum's Gordon Young speaks with Marc de Swaan Arons, founder of the Institute for Real Growth, about marketing's evolving role in business value creation. Marc explains why marketers should move beyond traditional effectiveness metrics and instead leverage their unique mindset to support all business functions - from HR to investor relations.

SeeHer’s Christine Guilfoyle on the power of women’s sport in marketing

Global growth and interest in women’s sports has been a major headline in the last five years and Christine Guilfoyle of the ANA’s SeeHer movement outlines her thoughts to The Drum’s Audrey Kemp on how marketers can embrace women's sports to tell incredible stories that will really move the dial on genders imbalance issues that continue to blight societies.

CEO of Publicist Lara Vandenberg on the changing influence of the CMO

The Drum has written plenty about the changing role of the CMO in recent years in this video interview filmed at the ANA in Orlando, Lara Vandenburg gives Audrey Kemp her thoughts on how that role is evolving and how the CMO role is moving from being purely functional to business-critical iin manyorganizations.