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Gordon Young
Editor-in-Chief
The Drum
Opinion
Is Guinness still worth the wait?
Opinion
The cat’s out of the bag but Jaguar’s rebrand still feels like a stray
The Expert Marketing Clinic: 7 key questions every B2B marketer is asking
Beyond cost-cutting: why B2B must embrace AI for growth, not just efficiency
The rocket fuel for B2B campaign success isn’t what you think it is…
Opinion
The AI revolution is coming for music and sound – will you play along or be drowned out?
Opinion
Respect stakeholders or feel the pain. Brand lessons for Jaguar and The Guardian
Opinion
Why breaking up Google won’t happen (and why it shouldn’t)
The Web Summit survival guide for first timers
Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big i...
Wolff Olins CEO on AI, design and how to build a brand that stands out
Opinion
The 7 codes that make B2B brands meaningful
Opinion
Jaguar rebrand a complete comms car crash
How to turn a 300-year-old museum into a playground for the TikTok generation
Opinion
Are creative agencies totally f***ed? Reflections from Web Summit 2024
Adobe’s Claire Darley on the battle for creativity: can Adobe Express take on Canva?
Owning the story: how Wonderhood Studios and brands are sharing the spotlight
Opinion
It’ll take more than ‘empathy’ for marketers to reach Trump’s majority
Opinion
The marketing industry’s echo chamber: time to tune into the real world
Opinion
Marketing’s Da Vinci moment: Marc de Swaan Arons on redefining growth
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![[Left to right] Max Lederer from Jung von Matt, Karen Boswell from VML, Gordon Young from The Drum and David Abraham from Wonderhood Studios](jpg/img_5099f7d3.jpg "[Left to right] Max Lederer from Jung von Matt, Karen Boswell from VML, Gordon Young from The Drum and David Abraham from Wonderhood Studios")
