Hannah Bowler

Three pints of Guinness

Did you miss our most-read brand stories of 2024?

A collage of CMO headshots on a red background

6 wild ways the CMO role evolved in 2024
Piggy bank with someone putting money in it

How should CMOs prepare for ‘anemic budget growth’ in 2025?
Blue screen showing a computer crash with a sad emoji

After breaking the world’s IT, has CrowdStrike managed to rebuild its reputation?
Images from the B2B bedtime story magazine on a coffee table

PR agency's bedtime fairytale says B2B marketing shouldn’t put you to sleep
Three lightening strikes

The 3 ‘lightning strikes’ making customer connections more difficult for B2B marketers
A tin of Mac x Lick paint on a desk with a plant

How Lick ensures its marketing is more than just painting by numbers
XR studio with a camera and the backdrop of the Tottenham team

Is this the future of football media? Behind the scenes at Tottenham Hotspur’s Clubhouse
Image of a phone with Google search open on a yellow background

Will AI search suck the personality out of your brand?
Schuh out of home posters in situ

Schuh’s brand had ‘slipped into the void.’ Can marketing reinject some personality?
Three models posing in M&S Christmas clothes

How a switch to brand marketing is getting 20-year-olds through M&S’s doors
A gingerbread fox and a man walking through a tunnel in London

Tesco acknowledges ‘volatility’ of the festive spirit in its Christmas spot

Images of Starbucks coffee on floating clouds

What if Clotted Cream Fudge Cold Brews are doing Starbucks more harm than good?
The Drum Awards trophies all lined up

Get ready for The Drum Awards Festival 2024
A wallet with two cards in it, one Monzo and one Barclays

Are challenger banks too ‘fun and friendly’ to really win our trust?
Out of home placement for Lloyds

Lloyds rebrand no mere ‘CMO vanity project’ says marketing boss
Concert goers standing on an American Express seating area

How to make brand partnerships work. Lessons from American Express
Two old ladies sitting on sun loungers with the words 'Money Never Felt Like Monzo' over the top

Monzo’s chief marketer on why its growth hinges on changing the way we look at money
Jellycat teddy riding a sleigh in snow

5 ways Jellycat is cuddling up to customers
A wedding scene with two white parents but only one black parent

Brands let the DE&I fire burn out. Can the Heinz controversy reignite it?