Search The Drum
close
Menu
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected

      Have we forgotten to be consumers?

      INSIDE OUTSIDE and Marketing

      Sponsored by
      The one about measurement. Has the marketing industry lost touch with the consumer perspective? We’ll discuss a fresh take on OOH marketing through the lens of people, not marketers. How do we, as consumers, engage with and act after seeing a billboard? Does the industry need to get over its obsession with data and measurement?
      About the show