IPG, Unilever and Ogilvy dominate at The Drum Awards Festival 2024 Grand Finale

IPG agencies were commended or awarded throughout the Festival, with Commendations, Awards and Grand Prix wins in competitions including The Drum Awards for PR, Content and Design, for clients including Specsavers, AB InBev, Spotify, Adidas and more.

IPG-owned FCB, meanwhile, topped the Network Agency of the Year rankings after wins including Grand Prix at The Drum Awards for Content. The Chicago division of the group took the top prize for its ‘The Last Barf Bag’ campaign for anti-nausea brand Dramamine. Meanwhile, FCB New York took the Grand Prix at The Drum Awards for Design for its outstanding work with Spotify.

Advertiser of the Year went to Unilever, which won gold across a number of categories and shows, including in the CPG/FMCG at The Drum Awards for PR and at The Drum Awards for Advertising in the Interconnected Formats category for a campaign that used UV lights to unveil forbidden stains. You can read the case study here.

The Grand Grand Prix

Judges from this year’s awards shows also got together for one last time to decide on an overall best piece of winning work, weighing up all the Grand Prix winners from the past two weeks. Coming out on top was Ogilvy UK with ‘Maaate’ for the Mayor of London, which also took the top prize at The Drum Awards for Social Purpose.

The bold campaign looked to empower men and boys to challenge misogynistic male behavior against women and girls. The fully integrated campaign combines creativity and behavioral science and collaborations with comedians, social media influencers and activists and comes to life in posters, billboards, gifs and partnerships, culminating in a seamless interactive film that holds 270 possible narratives, depending on when you choose to say “Maaate” to your mates.

Editor’s Choice

The Drum’s editorial team, meanwhile, got together to discuss their favorite winners from the past fortnight. Taking the Editors’ Choice Award is FCB Chicago and client Dramamine for a campaign called ‘The Last Barf Bag.’

This lighthearted, 12-minute mini-documentary looks at the eccentric subculture of air sickness bags, profiling collectors and tracing how use of barf bags has diminished as Dramamine has become more popular.

Independent Agency of the Year

1: Rethink

2: Mower

3: Fight or Flight

Network Agency of the Year

1: FCB

2: Ogilvy

3: MullenLowe

Holding Company of the Year

1: Interpublic Group

2: WPP

3: Omnicom

Advertiser of the Year

1: Unilever

2: AB-inBev

3: Kraft Heinz