Categories Marketing Agencies Creative Media Sustainability Technology

Tricks The Marketing Trade

A bar chart going upwards, made of American dollar bills

23 Dec 2024

5 min read
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
The Drum Network
Audio recording equipment

20 Dec 2024

6 min read
What it means to be an influencer will change in 2025
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Buttons on an old-fashioned till

20 Dec 2024

5 min read
How can brands prepare for the future of point-of-sale?
The Drum Network
Stills from the Lunch with Lynn TikTok account

20 Dec 2024

5 min read
Forget celebrities, your next marketing influencer is sitting at the desk beside you
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A running club at a marathon

19 Dec 2024

5 min read
As social media’s social side falters, 2025 is the year of community-driven brands
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Two people in silhouette speak against a multicolored background

19 Dec 2024

5 min read
Take these steps to stay ahead of the curve on conversational search
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A magnified image of a virus

19 Dec 2024

6 min read
Why you should try not to go viral in 2025
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A neon sign of a pair of glasses

18 Dec 2024

5 min read
AR glasses like Orion give us a fresh lens on the future of social media
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A wireframe-style 3D model of a cityscape

17 Dec 2024

5 min read
Spatial computing isn’t science fiction – it’s remaking brand identity, right now
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A child looks at drinks in a vending machine

17 Dec 2024

5 min read
It’s important to know what LLMs are saying about your brand – here’s how
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A dart board, with a dart in it

16 Dec 2024

7 min read
4 ways to drive leads and measure success through smarter use of your PR coverage
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Two Christmas elves sit side-by-side on a shelf

12 Dec 2024

6 min read
‘Tis the season to discuss mental health
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A row of small red model houses

11 Dec 2024

4 min read
Does in-housing mean settling for mediocrity?
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A still from the game Roblox, showing a character running

11 Dec 2024

7 min read
If you think gaming is just for fun, you’re missing out on branding opportunities
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The updated Jaguar logo

10 Dec 2024

5 min read
Enough scoffing, Jaguar’s rebrand is a roaring success in innovation strategy
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AI influencer Noonoouri posing

10 Dec 2024

5 min read
AI influencers are here – but will they ever replace humans?
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A light ring frames the TikTok logo

09 Dec 2024

5 min read
Short form is king. Just make sure your creative (and strategy) is up to scratch
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A still from Gatorade's advert featuring a close-up of a man's face with beads of orange sweat on it

09 Dec 2024

6 min read
Connect with students and make customers for life, like these brands
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025