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Creative thinking

The Economist
Premium Item

16 Dec 2024

4 min read
Should brands be laughing all the way to the food bank in 2025?
Opinion
The updated Jaguar logo

10 Dec 2024

5 min read
Enough scoffing, Jaguar’s rebrand is a roaring success in innovation strategy
The Drum Network
CES logo

09 Dec 2024

3 min read
The Drum Studio raises the stakes at CES with Monks
Tech Trailblazers
John Lewis

06 Dec 2024

5 min read
What real people told YouGov about the John Lewis Christmas ad
Opinion
A hermit crab

05 Dec 2024

6 min read
It’s time for B2B marketing to come out of its shell – so what’s holding it back?
The Drum Network
Dan Gardner in conversation with Gordon Young at Web Summit

22 Nov 2024

5 min read
Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big i...
Artificial Intelligence
Sairah Ashman, CEO of Wolff Olins

22 Nov 2024

7 min read
Wolff Olins CEO on AI, design and how to build a brand that stands out
design
How the new concept car might look

21 Nov 2024

8 min read
Is the Jaguar pile-on kneejerk or fair comment?
design
SpaceX's Super Heavy booster making a landing

21 Nov 2024

7 min read
Does the scientific community need a rebrand?
Creative thinking

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