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AI's Evolution Roadmap with Jessica Apotheker from Boston Consulting Group
Marketer's AI Survival Guide
and Technology
Hear firsthand insights on moving from A.I. enthusiasm to real impact with Jessica Apotheker, managing director and partner at Boston Consulting Group. Gain actionable advice on creating a robust marketing operating model, setting up the right tech environment, and prioritizing skills for navigating the transformative A.I. landscape.
Dive into the snowy landscapes of Davos as marketing leaders share groundbreaking insights on A.I. trends. From scaling A.I. experiments to fostering trust and ethical governance, join industry experts from Mastercard, Workday, Linkedin, and many more as they guide marketers through the transformative journey of AI. Explore the crucial roles of democratization, tech strategy, and a culture of innovation in this gripping survival guide series.
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