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      Navigating the Future of Marketing with Matt Candy from IBM Consulting

      Marketer's AI Survival Guide and Technology

      Join Matt Candy, Global Managing Partner for Generative AI at IBM Consulting, as he unveils the key trends and practical steps for marketers in 2024. Discover how to scale AI, establish governance, and empower teams for a transformative year ahead.
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      About the show

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      AI's Evolution Roadmap with Jessica Apotheker from Boston Consulting Group

      Hear firsthand insights on moving from A.I. enthusiasm to real impact with Jessica Apotheker, managing director and partner at Boston Consulting Group. Gain actionable advice on creating a robust marketing operating model, setting up the right tech environment, and prioritizing skills for navigating the transformative A.I. landscape.

      3 mins

      Conquering Tomorrow's Marketing Landcape with Sumit Virmani from Infosys

      Join Sumit Virmani, executive vice president & global CMO at Infosys, as he shares the pivotal trends witnessed at Davos. Explore the overwhelming focus on A.I., the global crisis of trust, and the spotlight on India's economic promise. Gain valuable advice as Sumit outlines key skills to conquer the disruptions and seize impactful opportunities in the dynamic world of A.I.

      4 mins

      Trusting the AI Blueprint with Emma Chalwin from Workday

      Join Emma Chalwin, chief marketing officer at Workday as she dives into the pressing issue of trust in A.I. deployment and discover Workday's insights on the trust gap between companies and employees. Emma shares invaluable takeaways and strategies for marketers to embrace constant change, build trust with customers, and evolve into Chief Market Officers in this exciting era of generative A.I.

      2 mins

      Mastering the AI Storm with Raja Rajamannar from Mastercard

      Navigate the AI storm with Raja Rajamannar, chief marketing and communications officer at MasterCard, as he shares insights from Davos 2024. Uncover survival strategies for marketers in the era of AI, from geopolitical impacts to the game-changing potential of technology.

      4 mins

      Surviving the Shift in Advertising with Tom Pepper from Linkedin

      Navigate the evolving landscape of advertising survival with Tom Pepper, senior director of EMEA and LTAM Advertising at LinkedIn. Gain essential advice on not just adapting but thriving in the ever-changing world of advertising, and explore the boundless opportunities for creativity and efficiency.

      2 mins

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