Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

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19 Dec 2024

8 min read

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From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
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17 Dec 2024

2 min read

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Meta Marketing Summit is back – register now to drive growth in 2025
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13 Dec 2024

6 min read

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4 ‘non-negotiables’ for UK advertisers to end 2024 with the foundations for growth
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6 min read

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‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Fe...
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‘Nothing is off limits’ – reinventing customer engagement in a 'phygital’ world

10 Oct 2024

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Leaders from Sainsbury’s, Wavemaker and Google explore how CMOs can master marketing metrics in the language of the C-suite

09 Oct 2024

6 min read

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How CMOs can master marketing metrics in the language of the C-suite
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HIGNFY

08 Oct 2024

4 min read

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Have I got news for you? Not unless advertisers invest in quality journalism
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6 min read
The ad business is a mess – here’s how to clean it up
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Spotify branded telephone box

25 Sep 2024

6 min read

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Why advertisers should dial into audio and video this festive season
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