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The Responsible Marketing Hub with Google

Content created in partnership with Google

In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

Two people talking

19 Dec 2024

8 min read

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From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
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13 Dec 2024

6 min read

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4 ‘non-negotiables’ for UK advertisers to end 2024 with the foundations for growth
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Three people sat around a laptop

26 Nov 2024

6 min read

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Progress on online privacy: now, next & long-term priorities
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Debbie Weinstein on stage at YouTube Festival 2024

13 Nov 2024

6 min read

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‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Fe...
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Leaders from Sainsbury’s, Wavemaker and Google explore how CMOs can master marketing metrics in the language of the C-suite

09 Oct 2024

6 min read

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How CMOs can master marketing metrics in the language of the C-suite
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AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.

29 Jul 2024

7 min read

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Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
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How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

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How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
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Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

30 Apr 2024

6 min read

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11 things we heard at Google’s Measurement & Effectiveness Summit
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The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

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The marketer’s guide to advertising measurement in 2024
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