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The Responsible Marketing Hub with Google

Content created in partnership with Google

In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

The Drum Predictions 2024 panel: An inflection point for marketing

13 Feb 2024

5 min read

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How can marketing leaders seize AI at scale to ‘get the edge’?
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Car Finance 247 is fueling growth in search by putting privacy first

29 Jan 2024

5 min read

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How to drive marketing performance on the privacy-first web
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9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

12 min read

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The CMO’s data privacy checklist for 2024
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How advertisers can get ahead on protecting privacy in a future without third-party cookies

11 Jan 2024

9 min read

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Demystifying Privacy Sandbox - what advertisers need to know now
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four people on stage at Google's Privacy Forum

14 Dec 2023

7 min read

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An ethical data framework creates a ‘rock solid foundation’ to build out AI principles
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From consent to collaboration: how to drive privacy centric growth in 2024

07 Nov 2023

6 min read

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From consent to collaboration: how to drive privacy centric growth in 2024
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Driving growth this peak retail season: making first-party insights your competitive advantage

25 Oct 2023

6 min read

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Driving growth this peak retail season: making first-party insights your competitive advan...
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Measuring and maintaining campaign performance growth with first-party data

23 Oct 2023

7 min read

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Measuring effectiveness: where first-party data meets advertising agility
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How to get the C-suite on board with data privacy

18 Sep 2023

7 min read

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Prioritizing privacy: how to get buy-in from the C-suite
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