Categories Marketing Agencies Creative Media Sustainability Technology

Build A Brand

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately.

This series is available exclusively to subscribers of The Drum Plus.

A tin of Mac x Lick paint on a desk with a plant
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02 Dec 2024

9 min read
How Lick ensures its marketing is more than just painting by numbers
Build A Brand
Concert goers standing on an American Express seating area
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29 Oct 2024

5 min read
How to make brand partnerships work. Lessons from American Express
Brand strategy
Jellycat teddy riding a sleigh in snow
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21 Oct 2024

8 min read
5 ways Jellycat is cuddling up to customers
Marketing
Screengrab from Marc Jacobs TikTok page
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04 Oct 2024

5 min read
How Marc Jacobs is winning social with its ‘beautifully unhinged’ TikToks
Marketing
A rug in a living room from above with the comedian Ellie Taylor
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30 Sep 2024

6 min read
How do you know it’s time to invest in brand marketing? Lessons from Ruggable
Marketing
Image of coffee and toast with a pack of All Things Butter
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24 Sep 2024

7 min read
5 ways All Things Butter is churning out sales
Marketing
Images of the Oura Ring in a digital out of home ad
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30 Aug 2024

6 min read
5 ways the celeb-approved Oura Ring is making people ‘obsessed’ with tracking health
Marketing
Person holding up a protest sign that says 'fight today for a better tomorrow'
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20 Aug 2024

5 min read
How to measure brand purpose properly
Marketing
Recycling logo on a piece of paper
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08 Aug 2024

5 min read
5 ways to make experiential marketing more sustainable
Marketing

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