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AI-driven campaigns: from insight to implementation
DMEXCO 2024
and Marketing
Sponsored by
Khurrum Malik, CMO, Integral Ad Science focuses on leveraging AI to detect and mitigate disinformation in online advertising. We explore responsible advertising, the balance between AI automation and human oversight, and strategies for marketers to address misinformation while driving business outcomes in the evolving adtech landscape.
The Drum invites guests to come and have their say to spotlight the top emerging tech trends and innovations that should be on marketers’ radars – but it’s not all talk, as we want to turn the real focus to action, sharing practical applications of these technologies for marketers in real-world scenarios.