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      Data privacy in the age of adtech: balancing compliance and innovation

      DMEXCO 2024 and Marketing

      Sponsored by
      Adelina Peltea, chief marketing officer, Usercentrics highlights the growing importance of privacy-led marketing in today’s adtech environment. We cover the challenges of balancing privacy regulations with innovative adtech solutions, its impact on the future of digital advertising, and how marketers can build trust while navigating stricter privacy rules.
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      Presenters and Guests

      Adelina Peltea

      Usercentrics, chief marketing officer
      Presenters and Guests
      About the show

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      Maximizing retail dollars: strategies for success

      Ed Dinichert, chief revenue officer, TripleLift explores the shift from the industry's obsession with math and the optimization of programmatic pipes to dynamic, data-driven creative innovation as the key to standing out in increasingly crowded channels like CTV.

      Comms to Commerce

      From the profound impact of AI to new creative approaches powered by emerging technologies, anything is possible in marketing right now – and where better to get a taste of the disruptive innovations shaping the future of the media and marketing landscape than at DMEXCO 2024? Tune in to join us on a fast-paced journey from comms to commerce, with a special predictions segment on what’s next for adtech in ‘The Dodgem Dash’.

      Omnichannel strategies: creating cohesive customer experiences

      Discover how immersive, cohesive experiences within premium publisher environments can enhance user interaction - with Stephanie Himoff, EVP, global publishers, Outbrain & Robert Blanck, general manager of advertising and e-commerce at Axel Springer.

      Future trends in retail media: what’s on the horizon?

      At DMEXCO 2024, Tim Crouch, vice president of strategic partnerships at Rokt, shares insights on the future of retail media and its impact on the advertising landscape. We explore how Rokt is driving growth by focusing on the ‘transaction moment,’ utilizing AI and machine learning to deliver relevant customer experiences.

      AI-driven campaigns: from insight to implementation

      Khurrum Malik, CMO, Integral Ad Science focuses on leveraging AI to detect and mitigate disinformation in online advertising. We explore responsible advertising, the balance between AI automation and human oversight, and strategies for marketers to address misinformation while driving business outcomes in the evolving adtech landscape.

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