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Data privacy in the age of adtech: balancing compliance and innovation
DMEXCO 2024
and Marketing
Sponsored by
Adelina Peltea, chief marketing officer, Usercentrics highlights the growing importance of privacy-led marketing in today’s adtech environment. We cover the challenges of balancing privacy regulations with innovative adtech solutions, its impact on the future of digital advertising, and how marketers can build trust while navigating stricter privacy rules.
The Drum invites guests to come and have their say to spotlight the top emerging tech trends and innovations that should be on marketers’ radars – but it’s not all talk, as we want to turn the real focus to action, sharing practical applications of these technologies for marketers in real-world scenarios.
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