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Maximizing retail dollars: strategies for success
DMEXCO 2024
and Marketing
Sponsored by
Ed Dinichert, chief revenue officer, TripleLift explores the shift from the industry's obsession with math and the optimization of programmatic pipes to dynamic, data-driven creative innovation as the key to standing out in increasingly crowded channels like CTV.
The Drum invites guests to come and have their say to spotlight the top emerging tech trends and innovations that should be on marketers’ radars – but it’s not all talk, as we want to turn the real focus to action, sharing practical applications of these technologies for marketers in real-world scenarios.