Best Ads of the Week: Jane Fonda’s Meta VR comeback & Coca-Cola’s Emoji takeover
From Oatly’s Santa taste test to Puma’s streetwear motorsports, this week delivered surprises.
Coca-Cola Middle East's latest campaign claims the soda emoji as its own / Credit: Coca-Cola
Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
The standout ads range from nostalgic reinventions to clever holiday humor. Coca-Cola claims ownership of an emoji, Jane Fonda makes cardio fun in VR and Oatly asks the daring question: what if Santa skips the milk?
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Coca-Cola: Emoji Coke by VML
In Saudi Arabia, Coca-Cola transforms the soda emoji into a gamified experience featuring exclusive meal combos, collectible cups and redeemable vouchers. By claiming the emoji as its own, the campaign targets Gen Z’s love for unique experiences while blending global storytelling with local flavor.
Meta Quest: Ready to Workout by Mythology
Jane Fonda revives her aerobics legacy for a new generation in Meta Quest’s VR fitness campaign. Combining nostalgic 1980s vibes with immersive technology, the campaign positions Supernatural as the future of cardio, featuring retro-inspired apparel and VR workout experiences led by Fonda herself.
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Just Eat: Order Play Win by Dept
To celebrate Squid Game’s second season, Just Eat invites fans to participate in a high-stakes game inspired by the show. The campaign includes interactive gameplay, TV and social ads and a microsite where players can win cash prizes by navigating a meal without attracting the gaze of the infamous Young-hee doll.
Kellogg’s: See You in the Morning by Leo Burnett
Kellogg’s reinvents its master brand identity with Cornelius the Cockerel, brought to life in 3D animation. The campaign’s centerpiece is an ad featuring Cornelius strutting through vibrant morning scenes, highlighting the brand’s 117-year history and its iconic place on breakfast tables.
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Soup Kitchen London: Homeless Delivery by Wonderhood Studios
In partnership with Just Eat, Soup Kitchen London enables users to donate meals to the homeless directly through the Just Eat app. The campaign’s impactful outdoor ads and in-app activation remind people to share the warmth of a hot meal this festive season.
Oatly: Santa Taste Tests (In-House)
Oatly imagines a lactose-intolerant Santa in a playful holiday campaign. Featuring 31 professional Santas in a taste test, the ad humorously highlights oat milk’s appeal while poking fun at traditional holiday customs.
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Puma by AWGE and Dreambear
A$AP Rocky blends streetwear with motorsports in this adrenaline-fueled campaign for Puma. Co-directed by Rocky, the spot showcases bold stunts, intricate visuals and an original music composition, pushing the boundaries of fashion and sport.
Dutch State Lottery: New Year’s Eve’s Draw by TBWA\Neboko
This heartwarming campaign centers on a young man helping his elderly neighbor, showing that true happiness lies in small acts of kindness. The annual festive ad blends touching storytelling with the anticipation of the lottery’s grand prize.
Northern Data Group: The Glass Hermit by Team Lewis
AI meets analog creativity in Northern Data Group’s short film, ‘The Glass Hermit.’ Featuring intricate design by Oscar-winner Shona Heath, the film explores the possibilities of AI while staying true to handcrafted artistry, debuting in iconic locations such as Times Square and Piccadilly Circus.
WeRoad: Cheeky Christmas Campaign by Dude
WeRoad’s billboards poke fun at holiday chaos with tongue-in-cheek humor, encouraging viewers to book a trip after the festivities. The campaign also includes themed giveaways, turning relatable stress into lighthearted escapism.
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