Best Ads of the Week: Liquid Death’s Pit Diaper & Powerade’s Athletes Code
Apple tugs at the heartstrings, while Vodafone takes us on a nostalgic trip through mobile history as well.
The Athletes Code campaign aims to spark an industry-wide shift in sports. / Credit: The Coca-Cola Company
Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
From John Cooper Clarke’s punk poetry tribute to Zalando’s towel-stare wardrobe dilemma, this week’s campaigns deliver creativity, emotion and a touch of absurdity.
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Liquid Death & Depend: Pit Diaper
Liquid Death and Depend team up for the Pit Diaper, a $75 pleather garment that lets concertgoers stay hydrated without leaving the mosh pit. Endorsed by Converge’s Ben Koller, the campaign features a retro infomercial riffing on the chaos of underground venue bathrooms.
Powerade: The Athletes Code by Ogilvy
Powerade’s new initiative ensures athletes can take mental health breaks without risking sponsorships. Created by Ogilvy, the campaign features stars including Alex Morgan and builds on the brand’s ‘Pause is Power’ platform to advocate for long-term cultural change in sports.
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Diageo: Take a Minute, Make a Plan by Anomaly NY
For National Impaired Driving Prevention Month, Diageo’s campaign with Madd, the NFL and Uber urges football fans to plan safe rides during celebrations. Using game-day rituals to drive its message, the campaign will culminate in a Super Bowl activation.
Walmart: Give the Gifts that Show You Get Them by Publicis Groupe
Walmart reunites Gilmore Girls’ Luke and Lorelai in Stars Hollow for the first time since 2016. The campaign also features iconic duos from Love Jones, Crazy Rich Asians and SpongeBob SquarePants, blending pop culture nostalgia with holiday cheer.
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Kroger: The Case of the Disappearing Food by Adam&EveDDB New York
Kroger’s holiday ad features its animated Krojis in a heartwarming tale of a boy secretly delivering food to a lonely neighbor. Set to America’s Lonely People, the spot emphasizes community spirit and generosity this holiday season.
Zalando: What Do I Wear? by Mother
Zalando captures the ‘towel stare’ moment of holiday wardrobe indecision in its latest campaign. Directed by Mother, the humorous ad positions the platform as the solution to outfit dilemmas during the festive season.
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Vodafone: Christmas by Leo Burnett
Vodafone’s Christmas campaign takes viewers through 40 years of mobile history, celebrating the evolution of connection. A social series featuring Roman Kemp adds humor and nostalgia, while out-of-home ads highlight festive phone moments.
Apple: Heartstrings by TBWA\Media Arts Lab
Apple’s holiday short tells the story of a father with hearing loss reconnecting with his daughter using AirPods Pro 2. Directed by Henry Alex Rubin, the emotive spot is elevated by meticulous sound design, capturing the nuances of auditory impairment.
Co-Op Live: Punk Poetry by Lucky Generals
Co-Op Live celebrates Manchester’s musical legacy with punk poet John Cooper Clarke. Featuring analog visuals and a gritty verse, the ad is a tribute to the city’s culture and a bold introduction to the new entertainment venue.
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