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Branding

Where would businesses be without their branding?

The Drum explores all aspects from the look, feel, and sound of brands, down to some of the more unconventional experiential efforts that have started cropping up.

Otherwise, if you're on the hunt for a branding agency, visit The Drum Recommends to find your perfect partner.

TfL

20 Dec 2024

9 min read
What did design look like in 2024?
design
'2025' in blue gainst a white background

19 Dec 2024

8 min read
As AI beds in, is brand strategy becoming (ironically) all the more human?
Digital Transformation
A still from the game Roblox, showing a character running

11 Dec 2024

7 min read
If you think gaming is just for fun, you’re missing out on branding opportunities
The Drum Network
A still from Gatorade's advert featuring a close-up of a man's face with beads of orange sweat on it

09 Dec 2024

6 min read
Connect with students and make customers for life, like these brands
The Drum Network
A red rubber duck stands out from a crowd of yellow rubber ducks

05 Dec 2024

7 min read
How can B2B brands beat the blanding blues and get ahead of the pack in 2025?
The Drum Network
Jaguar
Premium Item

03 Dec 2024

5 min read
What Jaguar’s Type 00 concept car tells us about its design direction
design
diverse group of models

03 Dec 2024

5 min read
Jaguar’s Miami EV launch invites new wave of criticism, but CCO says brand is undeterred
design
The Overground now has six distinct names and colors to improve navigation
Premium Item

02 Dec 2024

8 min read
Rethinking the London Overground: TfL’s biggest rebranding project in decades
design
Street Tequila

28 Nov 2024

6 min read
Street Tequila: How a family lockdown project became the UK’s latest alcohol brand
Branding

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