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Reports & Whitepapers
Reports & Whitepapers
We bring you the best reports and whitepapers from around the world
 Awards Case Studies
Awards Case Studies
Discover the secrets behind the award-winning work at The Drum Awards
 World Creative Rankings
World Creative Rankings
The world's most awarded creative, people and campaigns in 2023
 World Creative Rankings Mid Year Report: June 2024
World Creative Rankings Mid Year Report: June 2024
Showcasing the world's leading advertisers and agencies in the first half of 2024
World Creative Rankings
The world’s most awarded creative people, companies and campaigns
Featured List - Campaigns
The World’s Most Awarded Campaigns See the list
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The world’s most awarded creative people, companies and campaigns
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Michael Cera
Creative
Best ads of 2024 so far, including CeraVe, Heinz and Visit Oslo
A diner waits patiently for a bottle of Heinz
Marketing
World Creative Rankings: the 20 most-awarded advertisers of 2024 so far
Racer on the grid during Michelob's Lap of Legends
Creative
World Creative Rankings: the top 20 agency leaderboard at the mid-year stage
Coca Cola Recycle Me
Creative
Introducing the World Creative Rankings mid-year leaderboards
AirDrop messages promoting BackMarket, superimposed on top of an image of customers in an Apple Store
Creative
The world’s most-awarded retail campaigns
A dog being trained to sniff out diseases such as cancer
Creative
The world’s most-awarded health & pharma campaigns
Creative
How FCB New York made ‘McEnroe v McEnroe,’ 2023’s third-most-awarded campaign
Missing Matoaka
Creative
The world’s most-awarded entertainment campaigns
A Times Square billboard with a Skitttles ad apologizing to angry fans
Creative
World Creative Rankings 2024: Discover the most-awarded ad campaigns of the past year
Creative
How Saatchi & Saatchi made ‘Cheat Cookies,’ one of 2023’s most-awarded ads
Rob Reilly
Creative
WPP CCO Rob Reilly had to go backward to go forward – and it made all the difference
Creative
How DDB Chicago made ‘Apologize the Rainbow,’ the most-awarded ad of the last year
Serviceplan headshot
Creative
World Creative Rankings 2024: Shruti Subramanian named world’s best copywriter
Mijdourney shown on a laptop
Agencies
Top creatives share how they’re grappling with AI use at agencies
A pair of hands on top of the Dot Pad
Creative
World Creative Rankings 2024: Serviceplan leads list of world’s best art directors
Rick Brim
Creative
World Creative Rankings: Richard Brim talks John Lewis, Shelter and exciting ideas
Vicki Maguire
Creative
World Creative Rankings: Vicki Maguire on being a storyteller
Debbi Vandeven
Creative
World Creative Rankings 2024: VML’s Debbi Vandeven tops CCO league table
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Reports & Whitepapers See all
We bring you the best reports and whitepapers from around the world
Burning Platforms
How CMOS are navigating a changing marketing ecosystem
From The Drum, AAR
Burning Platforms
The Marketing Ecosystem Blueprint
Unlocking innovation and driving growth
From The Drum, AAR
The Marketing Ecosystem Blueprint
3D In Motion: The Industry View
Meet the brands at the forefront of 3D innovation
The Drum, Adobe
3D In Motion: The Industry View
The New Era of Creative Content Collaboration
Production in The Cloud – the views of creatives and business decision makers
From The Drum, Adobe
The New Era of Creative Content Collaboration
Leading APAC marketers on the future of multichannel marketing
Exploring the opportunities and challenges for multi-channel marketing in APAC and beyond.
From The Drum, Stack Adapt
Leading APAC marketers on the future of multichannel marketing
Understanding the critical factors enabling agency profitability and sustainability
Exploring the opportunities for growth with agency leaders to drive efficient growth and industry relationships
From The Drum, Scoro
Understanding the critical factors enabling agency profitability and sustainability
The Advertiser’s Playbook for 2023
The inside track on all things out-of-home advertising.
The Drum, Vistar Media, Sage & Archer
The Advertiser’s Playbook for 2023
Programmatic Out-of-Home: what APAC Marketers need to know
A market snapshot and trend analysis on the OOH market
From The Drum, Vistar Media
Programmatic Out-of-Home: what APAC Marketers need to know
The Advertiser’s Playbook for DOOH in 2024
Your annual guide to what is happening in the world of digital out-of-home
The Drum, Vistar Media
The Advertiser’s Playbook for DOOH in 2024
Future of AI
How AI is being used to create new jobs and impact lives.
FT Professional
Future of AI
2024 Edelman Trust Barometer
Annual global survey that measures trust in institutions, including government, business, media, and NGOs.
Edelman Trust Institute
2024 Edelman Trust Barometer
2024 Annual Marketing Report
Exploring the key trends and challenges that global marketers face, especially in a rapidly evolving digital landscape.
Nielsen
2024 Annual Marketing Report
The State of Marketing 2024
A comprehensive overview of the latest trends, challenges, and opportunities in the marketing industry
Hubspot
The State of Marketing 2024
Reinvent for growth in the Media Industry
Exploring the critical need for media and entertainment companies to undergo radical transformation in order to thrive in an increasingly challenging landscape.
Accenture
Reinvent for growth in the Media Industry
Technology Vision 2024; Human by design
How AI unleashes the next level of human potential
Accenture
Technology Vision 2024; Human by design
Adults’ Media Use and Attitudes Report
Examing how adults in the UK use and understand media, including television, radio, online content, and social media.
Ofcom
Adults’ Media Use and Attitudes Report
2023 Global Marketing Trends
Exploring the critical trends that are reshaping the marketing landscape, emphasizing the need for brands to focus on human-centric approaches.
Deloitte
2023 Global Marketing Trends
2024 Social Media Marketing Industry Report
Providing an in-depth analysis of the current trends, challenges, and opportunities within the social media marketing landscape
Social Media Examiner
2024 Social Media Marketing Industry Report
CMO Outlook Report
A comprehensive study that provides insights into the challenges, priorities, and trends shaping the strategies of Chief Marketing Officers
GFK
CMO Outlook Report
Social Trends 2024
A comprehensive analysis of emerging social media trends based on insights gathered from over 4,200 marketers and 4,500 consumers.
Hootsuite
Social Trends 2024
2023 Media Trends & Predictions
An in-depth analysis of the evolving media landscape amidst the backdrop of global economic pressures, technological advancements, and changing consumer behaviors
Kantar
2023 Media Trends & Predictions
The B2B Marketing Benchmark 2023
Providing insights into key trends, challenges, and opportunities in the B2B marketing landscape
Linkedin
The B2B Marketing Benchmark 2023
Technology Trends Outlook 2023
An annual publication that identifies and analyzes the most significant technology trends shaping industries, economies, and society.
McKinsey Digital
Technology Trends Outlook 2023
Mobile app trends: 2024 edition
This report provides insights into the latest trends in the mobile app industry, focusing on user behavior, app performance, marketing strategies, and industry benchmarks.
Adjust, App Lovin
Mobile app trends: 2024 edition
Resetting expectations, refocusing inward and recharging growth
A vital resource for industry professionals, executives, investors, and policymakers who need to understand the current state and future trajectory of the entertainment and media industry
PWC
Resetting expectations, refocusing inward and recharging growth
State of Marketing
A comprehensive overview of the current trends, challenges, and innovations in the marketing industry based on extensive research.
Salesforce
State of Marketing
2024 Marketing Benchmark Report
This report provides businesses with detailed insights into how their website or app performance compares to industry peers.
Similarweb, HypeAuditor
2024 Marketing Benchmark Report
State of Creativity. Communication Breakdown on the Road to Recovery
This report typically analyzes the trends, strategies, and key insights from the award-winning campaigns showcased at the Cannes Lions International Festival of Creativity.
Lions Advisory
State of Creativity. Communication Breakdown on the Road to Recovery
State of Readiness - Sustainability in Digital Advertising 2024
This report focuses on the environmental impact of the digital advertising industry and explores strategies for making advertising more sustainable.
IAB Europe
State of Readiness - Sustainability in Digital Advertising 2024
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
This report is designed to help content marketers in the technology sector stay informed about the latest trends and best practices.
Content Marketing Institute, Marketing Profs
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
The State Of Generative AI Inside US Agencies 2024
This report is designed to help executives, technology leaders, and business strategists understand the transformative potential of generative AI.
Forrester
The State Of Generative AI Inside US Agencies 2024
Decoding B2B’s Brand Boom
Embracing brand, community and storytelling to unlock growth
Havas
Decoding B2B’s Brand Boom
Awards Case Studies See all
Discover the secrets behind the best award-winning work from around the world, entered into The Drum Awards.
The team of agency Digital Radish
Awards Case Studies
How 2024 Best Place to Work, Digital Radish, rebuilt with ‘the happiness priority’
The staff of PR agency The Romans
Awards Case Studies
How PR shop The Romans is growing its global empire
A collage of work by agency Manifest
Awards Case Studies
‘The agency of tomorrow’: How agency of the year Manifest future-proofed in 2024
A conference held by NP Digital
Awards Case Studies
How NP Digital went from $0 to $100m in 6 years, winning a Drum Award in the process
A sapling
Awards Case Studies
How CEO Chris Jones led Space & Time’s pivot to become a ‘growth marketing agency’
The team of agency Cactus
Awards Case Studies
How agency Cactus is helping the world to understand men’s mental health
The team of agency Born Social
Awards Case Studies
How Agency of the Year Born Social made 2024 ‘the year of the social-first rebrand’
A woman from agency Verb at an event
Awards Case Studies
How the entrepreneurs behind Verb built a rapidly growing agency from scratch
The logo of agency Hopeful Monsters
Awards Case Studies
How ‘treating culture as a serious business’ netted Hopeful Monsters a Drum Award
A trophy
Awards Case Studies
How Unlimited Group became Agency of the Year, months after acquisition by Accenture
Agency archetype's logo
Awards Case Studies
How Archetype Ascend built an agency division targeted at supporting BIPOC founders
Flags flying
Awards Case Studies
How Locaria’s work to redefine marketing localization strategy became award-winning
Verve Live Agency
Awards Case Studies
Agency CSR done right: How Verve grew into a sustainability leader
A man, leaning in for a handshake
Awards Case Studies
How award-winning Translate Plus keeps client satisfaction rates over 90%
A packet of the Beavertown open up crisps with a handful of crisps placed in front
Awards Case Studies
How Beavertown and CALM got men to open up over a bag of crisps
People separated by being on their laptops on different islands
Awards Case Studies
Inside Perceptyx’s PR campaign to decode work culture
Young girls playing with Lego
Awards Case Studies
How Lego used PR to shift gender stereotypes for young girls
Man walking down the street in a Domino's heatsuit
Awards Case Studies
How Domino’s got the press all hot for its Heatsuit campaign