Business Intelligence Centre
Essential reports, top lists and ranking curated by The Drum from across the globe.
Overview World Creative Rankings Reports & Whitepapers Awards Case Studies
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
This report is designed to help content marketers in the technology sector stay informed about the latest trends and best practices.
Content Marketing Institute, Marketing Profs
Description
Industry-specific insights and data-driven analysis that enables tech marketers to optimize their content strategies, improve audience engagement, and achieve better results in a competitive landscape.
View the report with a subscription to The Drum+
All Reports & Whitepapers
Reports & Whitepapers See all
We bring you the best reports and whitepapers from around the world
Burning Platforms
How CMOS are navigating a changing marketing ecosystem
From The Drum, AAR
Burning Platforms
The Marketing Ecosystem Blueprint
Unlocking innovation and driving growth
From The Drum, AAR
The Marketing Ecosystem Blueprint
3D In Motion: The Industry View
Meet the brands at the forefront of 3D innovation
The Drum, Adobe
3D In Motion: The Industry View
The New Era of Creative Content Collaboration
Production in The Cloud – the views of creatives and business decision makers
From The Drum, Adobe
The New Era of Creative Content Collaboration
Leading APAC marketers on the future of multichannel marketing
Exploring the opportunities and challenges for multi-channel marketing in APAC and beyond.
From The Drum, Stack Adapt
Leading APAC marketers on the future of multichannel marketing
Understanding the critical factors enabling agency profitability and sustainability
Exploring the opportunities for growth with agency leaders to drive efficient growth and industry relationships
From The Drum, Scoro
Understanding the critical factors enabling agency profitability and sustainability
The Advertiser’s Playbook for 2023
The inside track on all things out-of-home advertising.
The Drum, Vistar Media, Sage & Archer
The Advertiser’s Playbook for 2023
Programmatic Out-of-Home: what APAC Marketers need to know
A market snapshot and trend analysis on the OOH market
From The Drum, Vistar Media
Programmatic Out-of-Home: what APAC Marketers need to know
The Advertiser’s Playbook for DOOH in 2024
Your annual guide to what is happening in the world of digital out-of-home
The Drum, Vistar Media
The Advertiser’s Playbook for DOOH in 2024
Future of AI
How AI is being used to create new jobs and impact lives.
FT Professional
Future of AI
2024 Edelman Trust Barometer
Annual global survey that measures trust in institutions, including government, business, media, and NGOs.
Edelman Trust Institute
2024 Edelman Trust Barometer
2024 Annual Marketing Report
Exploring the key trends and challenges that global marketers face, especially in a rapidly evolving digital landscape.
Nielsen
2024 Annual Marketing Report
The State of Marketing 2024
A comprehensive overview of the latest trends, challenges, and opportunities in the marketing industry
Hubspot
The State of Marketing 2024
Reinvent for growth in the Media Industry
Exploring the critical need for media and entertainment companies to undergo radical transformation in order to thrive in an increasingly challenging landscape.
Accenture
Reinvent for growth in the Media Industry
Technology Vision 2024; Human by design
How AI unleashes the next level of human potential
Accenture
Technology Vision 2024; Human by design
Adults’ Media Use and Attitudes Report
Examing how adults in the UK use and understand media, including television, radio, online content, and social media.
Ofcom
Adults’ Media Use and Attitudes Report
2023 Global Marketing Trends
Exploring the critical trends that are reshaping the marketing landscape, emphasizing the need for brands to focus on human-centric approaches.
Deloitte
2023 Global Marketing Trends
2024 Social Media Marketing Industry Report
Providing an in-depth analysis of the current trends, challenges, and opportunities within the social media marketing landscape
Social Media Examiner
2024 Social Media Marketing Industry Report
CMO Outlook Report
A comprehensive study that provides insights into the challenges, priorities, and trends shaping the strategies of Chief Marketing Officers
GFK
CMO Outlook Report
Social Trends 2024
A comprehensive analysis of emerging social media trends based on insights gathered from over 4,200 marketers and 4,500 consumers.
Hootsuite
Social Trends 2024
2023 Media Trends & Predictions
An in-depth analysis of the evolving media landscape amidst the backdrop of global economic pressures, technological advancements, and changing consumer behaviors
Kantar
2023 Media Trends & Predictions
The B2B Marketing Benchmark 2023
Providing insights into key trends, challenges, and opportunities in the B2B marketing landscape
Linkedin
The B2B Marketing Benchmark 2023
Technology Trends Outlook 2023
An annual publication that identifies and analyzes the most significant technology trends shaping industries, economies, and society.
McKinsey Digital
Technology Trends Outlook 2023
Mobile app trends: 2024 edition
This report provides insights into the latest trends in the mobile app industry, focusing on user behavior, app performance, marketing strategies, and industry benchmarks.
Adjust, App Lovin
Mobile app trends: 2024 edition
Resetting expectations, refocusing inward and recharging growth
A vital resource for industry professionals, executives, investors, and policymakers who need to understand the current state and future trajectory of the entertainment and media industry
PWC
Resetting expectations, refocusing inward and recharging growth
State of Marketing
A comprehensive overview of the current trends, challenges, and innovations in the marketing industry based on extensive research.
Salesforce
State of Marketing
2024 Marketing Benchmark Report
This report provides businesses with detailed insights into how their website or app performance compares to industry peers.
Similarweb, HypeAuditor
2024 Marketing Benchmark Report
State of Creativity. Communication Breakdown on the Road to Recovery
This report typically analyzes the trends, strategies, and key insights from the award-winning campaigns showcased at the Cannes Lions International Festival of Creativity.
Lions Advisory
State of Creativity. Communication Breakdown on the Road to Recovery
State of Readiness - Sustainability in Digital Advertising 2024
This report focuses on the environmental impact of the digital advertising industry and explores strategies for making advertising more sustainable.
IAB Europe
State of Readiness - Sustainability in Digital Advertising 2024
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
This report is designed to help content marketers in the technology sector stay informed about the latest trends and best practices.
Content Marketing Institute, Marketing Profs
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
The State Of Generative AI Inside US Agencies 2024
This report is designed to help executives, technology leaders, and business strategists understand the transformative potential of generative AI.
Forrester
The State Of Generative AI Inside US Agencies 2024
Decoding B2B’s Brand Boom
Embracing brand, community and storytelling to unlock growth
Havas
Decoding B2B’s Brand Boom
Related articles
SpaceX's Super Heavy booster making a landing
Creative thinking
Does the scientific community need a rebrand?
The Ford T Model,
Opinion
Remember, tech needs marketing more than marketing needs tech
A merged streetscape of neon signs showing brands and Asian writing
The Drum Network
Make goosebumps your new KPI
Robot in office
Opinion
Gen AI is a supreme threat to SME agencies. But there are opportunities
Three yellow sticky Post-it notes on a white bakcground with a blue Sharpie marker pen beneath them
The Drum Network
Investing millions in AI is great, if you know what to do with it
Digital AI cabin crew Sama takes Qatar Airways’ brand experience to the skies
Promoted
Digital human AI cabin crew Sama takes Qatar Airways’ brand experience to the skies
Music apps on mobile phone screen
Technology
Industry experts call Apple’s $2bn EU antitrust fine over Spotify complaint ‘performative’
Smartphone with animated Chatbot and message blocks
Promoted
AI for CX: a little more conversation, a little less (in)action
Wesley ter Haar and Gordon Young
Technology
The Drum’s ‘Marketers in the Maelstrom’ series taps experts to navigate tech turbulence
Audrey Kemp and Gordon Young at CES 2024
Technology
The top 10 innovations from CES 2024, with The Drum’s Gordon Young & Audrey Kemp
The New York Times
Technology
Weekly AI recap: NYT sues OpenAI, Bezos invests in online search startup
ChatGPT logo on a screen
Technology
Emerging tech trends for 2024: deepfakes, AI wearables and more
Qatar Airways is leveraging new and emerging technologies with a customer focused immersive and interactive virtual experience
Promoted
How Qatar Airways is innovating with emerging tech to reach new heights in travel
man looks at data on his ipad
Open Mic
Getting up close and personal with data
A fitting room in a clothes shop with a neon sign
The Drum Network
The future of the fitting room: 4 brands innovating behind the curtain
From consent to collaboration: how to drive privacy centric growth in 2024
Promoted
From consent to collaboration: how to drive privacy centric growth in 2024
China tourism
Open Mic
Bridging the gap: Mobile advertising’s role in increasing post-Covid Chinese tourism
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic
From programmatic to AI: how is tech evolving podcasting?