Business Intelligence Centre
Essential reports, top lists and ranking curated by The Drum from across the globe.
Overview World Creative Rankings Reports & Whitepapers Awards Case Studies
Decoding B2B’s Brand Boom
Decoding B2B’s Brand Boom
Embracing brand, community and storytelling to unlock growth
Havas
Description
Brand has become more important in B2B than in the consumer space. Why? And what are the seven ways in which marketers can grasp opportunity in the new world order?
View the report with a subscription to The Drum+
All Reports & Whitepapers
Reports & Whitepapers See all
We bring you the best reports and whitepapers from around the world
Burning Platforms
How CMOS are navigating a changing marketing ecosystem
From The Drum, AAR
Burning Platforms
The Marketing Ecosystem Blueprint
Unlocking innovation and driving growth
From The Drum, AAR
The Marketing Ecosystem Blueprint
3D In Motion: The Industry View
Meet the brands at the forefront of 3D innovation
The Drum, Adobe
3D In Motion: The Industry View
The New Era of Creative Content Collaboration
Production in The Cloud – the views of creatives and business decision makers
From The Drum, Adobe
The New Era of Creative Content Collaboration
Leading APAC marketers on the future of multichannel marketing
Exploring the opportunities and challenges for multi-channel marketing in APAC and beyond.
From The Drum, Stack Adapt
Leading APAC marketers on the future of multichannel marketing
Understanding the critical factors enabling agency profitability and sustainability
Exploring the opportunities for growth with agency leaders to drive efficient growth and industry relationships
From The Drum, Scoro
Understanding the critical factors enabling agency profitability and sustainability
The Advertiser’s Playbook for 2023
The inside track on all things out-of-home advertising.
The Drum, Vistar Media, Sage & Archer
The Advertiser’s Playbook for 2023
Programmatic Out-of-Home: what APAC Marketers need to know
A market snapshot and trend analysis on the OOH market
From The Drum, Vistar Media
Programmatic Out-of-Home: what APAC Marketers need to know
The Advertiser’s Playbook for DOOH in 2024
Your annual guide to what is happening in the world of digital out-of-home
The Drum, Vistar Media
The Advertiser’s Playbook for DOOH in 2024
Future of AI
How AI is being used to create new jobs and impact lives.
FT Professional
Future of AI
2024 Edelman Trust Barometer
Annual global survey that measures trust in institutions, including government, business, media, and NGOs.
Edelman Trust Institute
2024 Edelman Trust Barometer
2024 Annual Marketing Report
Exploring the key trends and challenges that global marketers face, especially in a rapidly evolving digital landscape.
Nielsen
2024 Annual Marketing Report
The State of Marketing 2024
A comprehensive overview of the latest trends, challenges, and opportunities in the marketing industry
Hubspot
The State of Marketing 2024
Reinvent for growth in the Media Industry
Exploring the critical need for media and entertainment companies to undergo radical transformation in order to thrive in an increasingly challenging landscape.
Accenture
Reinvent for growth in the Media Industry
Technology Vision 2024; Human by design
How AI unleashes the next level of human potential
Accenture
Technology Vision 2024; Human by design
Adults’ Media Use and Attitudes Report
Examing how adults in the UK use and understand media, including television, radio, online content, and social media.
Ofcom
Adults’ Media Use and Attitudes Report
2023 Global Marketing Trends
Exploring the critical trends that are reshaping the marketing landscape, emphasizing the need for brands to focus on human-centric approaches.
Deloitte
2023 Global Marketing Trends
2024 Social Media Marketing Industry Report
Providing an in-depth analysis of the current trends, challenges, and opportunities within the social media marketing landscape
Social Media Examiner
2024 Social Media Marketing Industry Report
CMO Outlook Report
A comprehensive study that provides insights into the challenges, priorities, and trends shaping the strategies of Chief Marketing Officers
GFK
CMO Outlook Report
Social Trends 2024
A comprehensive analysis of emerging social media trends based on insights gathered from over 4,200 marketers and 4,500 consumers.
Hootsuite
Social Trends 2024
2023 Media Trends & Predictions
An in-depth analysis of the evolving media landscape amidst the backdrop of global economic pressures, technological advancements, and changing consumer behaviors
Kantar
2023 Media Trends & Predictions
The B2B Marketing Benchmark 2023
Providing insights into key trends, challenges, and opportunities in the B2B marketing landscape
Linkedin
The B2B Marketing Benchmark 2023
Technology Trends Outlook 2023
An annual publication that identifies and analyzes the most significant technology trends shaping industries, economies, and society.
McKinsey Digital
Technology Trends Outlook 2023
Mobile app trends: 2024 edition
This report provides insights into the latest trends in the mobile app industry, focusing on user behavior, app performance, marketing strategies, and industry benchmarks.
Adjust, App Lovin
Mobile app trends: 2024 edition
Resetting expectations, refocusing inward and recharging growth
A vital resource for industry professionals, executives, investors, and policymakers who need to understand the current state and future trajectory of the entertainment and media industry
PWC
Resetting expectations, refocusing inward and recharging growth
State of Marketing
A comprehensive overview of the current trends, challenges, and innovations in the marketing industry based on extensive research.
Salesforce
State of Marketing
2024 Marketing Benchmark Report
This report provides businesses with detailed insights into how their website or app performance compares to industry peers.
Similarweb, HypeAuditor
2024 Marketing Benchmark Report
State of Creativity. Communication Breakdown on the Road to Recovery
This report typically analyzes the trends, strategies, and key insights from the award-winning campaigns showcased at the Cannes Lions International Festival of Creativity.
Lions Advisory
State of Creativity. Communication Breakdown on the Road to Recovery
State of Readiness - Sustainability in Digital Advertising 2024
This report focuses on the environmental impact of the digital advertising industry and explores strategies for making advertising more sustainable.
IAB Europe
State of Readiness - Sustainability in Digital Advertising 2024
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
This report is designed to help content marketers in the technology sector stay informed about the latest trends and best practices.
Content Marketing Institute, Marketing Profs
Technology Content Marketing Benchmarks, Budgets, and Trends 2024
The State Of Generative AI Inside US Agencies 2024
This report is designed to help executives, technology leaders, and business strategists understand the transformative potential of generative AI.
Forrester
The State Of Generative AI Inside US Agencies 2024
Decoding B2B’s Brand Boom
Embracing brand, community and storytelling to unlock growth
Havas
Decoding B2B’s Brand Boom
Related articles
Audio recording equipment
The Drum Network
What it means to be an influencer will change in 2025
Birds eyeview of woman walking over circular paving
Promoted
2B or not B2B – there’s no question: how to get on board the B2B brand boom
A woman in a dress dancing
Ad of the Day
Ad of the Day: Oscar-winner Shona Heath mixes AI with theatrical dance in bonkers B2B spot
A person looking at the horizon
Opinion
B2B is dead, long-live business-to-human
boxing ring
B2B World Fest
Battle Royale at B2B World Fest: Is brand mightier than demand?
Blue screen showing a computer crash with a sad emoji
Brand strategy
After breaking the world’s IT, has CrowdStrike managed to rebuild its reputation?
Salesforce logo on mobile phone screen in front of Agentforce landing page in the background
Artificial Intelligence
Inside Salesforce’s bold ambitions to deploy 1bn enterprise AI agents within a year
A speaker at a conference points to a screen
The Drum Network
B2B events are in a bind – the sector is healthy but delivery lacks
notre dame 3D model
B2B Marketing
From Notre Dame to LA28, how Autodesk tackles global challenges with creativity
A woman yawns
The Drum Network
I’m bored of the question ‘Is B2B boring?’
A demo for Vodafone that used objects on a surface to control information on a sreen
The Drum Network
Say hello to a new wave of exciting tech-enabled B2B demos
People meditating
The Drum Network
Experiential marketing has breathed fresh life into B2B engagements
Images from the B2B bedtime story magazine on a coffee table
B2B Marketing
PR agency's bedtime fairytale says B2B marketing shouldn’t put you to sleep
A red rubber duck stands out from a crowd of yellow rubber ducks
The Drum Network
How can B2B brands beat the blanding blues and get ahead of the pack in 2025?
Symbio by Life Fitness
B2B Marketing
How Life Fitness is winning the race in B2B sales of its new Symbio range
A hermit crab
The Drum Network
It’s time for B2B marketing to come out of its shell – so what’s holding it back?
Keanu Reeves in a Palo Alto Networks ad
B2B Marketing
As B2B marketing ‘steps up’ creativity, what are ad execs favorite ads in the space?
An archery arrow points at a target
The Drum Network
Hyper-relevant PR is a B2B secret weapon – if it’s done right