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Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

A still from Gatorade's advert featuring a close-up of a man's face with beads of orange sweat on it

09 Dec 2024

6 min read
Connect with students and make customers for life, like these brands
The Drum Network
A woman yawns

06 Dec 2024

6 min read
I’m bored of the question ‘Is B2B boring?’
The Drum Network
person holding a document

05 Dec 2024

4 min read
Powerade unveils new sponsorship rules prioritizing athlete mental health
Brand purpose
XR studio with a camera and the backdrop of the Tottenham team

29 Nov 2024

7 min read
Is this the future of football media? Behind the scenes at Tottenham Hotspur’s Clubhouse
Sports Marketing
Man City's digital stadium in the metaverse

27 Nov 2024

6 min read
Technology is shaking up how fans engage with sports
The Drum Network
Baller League

22 Nov 2024

10 min read
Legends bring a new type of football home for fans & brands as Baller League hits UK
Sports Marketing
rEvolution and WePlay

26 Sep 2024

5 min read
rEvolution CEO on how WePlay deal gives brands better access to global sports fans
Agencies
Eriskay

23 Aug 2024

7 min read
What is it about Eriskay that makes it a dream destination for football ads?
Opinion
"ESPN Fantasy Football | Wings"

01 Aug 2024

4 min read
ESPN & partner agency BSSP on celebrating fantasy football’s passionate communities
Marketing

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