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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

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Footballer Leah Williamson drinks from a bottle of Pepsi, in an ad for the drinks company

New

8 min read
Is the marketing industry doing enough to ally with LBGTQ+ workers and communities?
Diversity & Inclusion
Most contro

3 days ago

6 min read
6 controversial campaigns from 2024 - and where they went wrong
Creative work
An image that says: Road to 2025

24 Dec 2024

6 min read
The 6 marketing trends I’m betting on in 2025
Opinion
Christmas things

24 Dec 2024

4 min read
‘Consumers crave more than holiday spirit’: Ad execs on the trends of Christmas 2024
Agency leadership
Ana Andjelic

23 Dec 2024

12 min read
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Brand strategy
A pastel-toned digital rendering of rock fragments

23 Dec 2024

8 min read
As we enter the era of microtrends, how are marketers keeping up?
Brand strategy
A bar chart going upwards, made of American dollar bills

23 Dec 2024

5 min read
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
The Drum Network

Member Exclusives

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09 Dec 2024

5 min read
After breaking the world’s IT, has CrowdStrike managed to rebuild its reputation?
Brand strategy
Symbio by Life Fitness
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05 Dec 2024

8 min read
How Life Fitness is winning the race in B2B sales of its new Symbio range
B2B Marketing
A tin of Mac x Lick paint on a desk with a plant
Premium Item

02 Dec 2024

9 min read
How Lick ensures its marketing is more than just painting by numbers
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20 Sep 2024

5 min read
From Diwali to Christmas: how should advertisers celebrate key cultural moments?

09 Sep 2024

4 min read
Putting email data to work across the open web

04 Sep 2024

4 min read
A not-so-cookieless world is here - here's what it means for marketers

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