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Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

All Topics Media planning & buying Future of TV Measurement Brand safety Retail media
Kid using TikTok on mobile device

New

5 min read
Losing TikTok could spark Gen Z’s next big movement
Opinion
Sora

20 Dec 2024

9 min read
Collaborate or retaliate? How should adland ‘storytellers’ react to Gen AI invasion
Opinion
Influencer or creator using mobile phone with tripod and ring light

19 Dec 2024

8 min read
Instagram’s new AI video tools: a boon for brands & creators or Meta’s AI testing grou...
Artificial Intelligence
A running club at a marathon

19 Dec 2024

5 min read
As social media’s social side falters, 2025 is the year of community-driven brands
The Drum Network
TikTok logo scrambled

17 Dec 2024

10 min read
Is Donald Trump TikTok’s last hope in the US?
Social Media
Virgin Atlantic

13 Dec 2024

6 min read
Advertising’s social impact problem – and how to solve it
Opinion
Bloomberg Media

12 Dec 2024

5 min read
What does a head of data science do all day? Bloomberg’s Phil Robinson explains
Opinion

Member Exclusives

Google shatter
Premium Item

25 Nov 2024

9 min read
Judge unlikely to embrace US government’s push to require Chrome divestiture, experts sa...
Policy & regulation
Pixelated character
Premium Item

21 Oct 2024

29 min read
Who is @digital_chadvertising, the ad industry’s self-appointed memelord?
Media
YouTube
Premium Item

18 Oct 2024

7 min read
YouTube viewing habits are changing. Where does this leave creators, brands and agencies?
Media

Latest Videos

Media

Omnichannel strategies: creating cohesive customer experiences

Media

The fusion frontier: when physical experience meets digital intelligence

Media

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25 Jun 2024

6 min read
Bridging the gap between online and offline with programmatic DOOH

13 Jun 2024

6 min read
How OOH creativity is captivating summer travelers in 2024

05 Jun 2024

3 min read
Unveiling the retail media revolution: Why it’s set to dominate Cannes 2024

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