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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

All Technology Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
A child looks at drinks in a vending machine

17 Dec 2024

5 min read
It’s important to know what LLMs are saying about your brand – here’s how
The Drum Network
Sora and OpenAI logos displayed on mobile phone screen

11 Dec 2024

10 min read
While hype envelops OpenAI’s genAI video platform Sora, some warn against commercial use
Artificial Intelligence
A woman in a dress dancing

11 Dec 2024

1 min read
Ad of the Day: Oscar-winner Shona Heath mixes AI with theatrical dance in bonkers B2B spot
Ad of the Day
AI influencer Noonoouri posing

10 Dec 2024

5 min read
AI influencers are here – but will they ever replace humans?
The Drum Network
Salesforce logo on mobile phone screen in front of Agentforce landing page in the background

06 Dec 2024

8 min read
Inside Salesforce’s bold ambitions to deploy 1bn enterprise AI agents within a year
Artificial Intelligence
The Role of Adtech in 2025

05 Dec 2024

6 min read

Sponsored

How will adtech turn the page for the news industry in 2025?
Promoted
ChatGPT interface
Premium Item

02 Dec 2024

12 min read
OpenAI is eyeing ads – but getting it right will be a tricky balancing act
Artificial Intelligence
Futuristic growth arrow diagram

02 Dec 2024

5 min read
Beyond cost-cutting: why B2B must embrace AI for growth, not just efficiency
B2B World Fest
Nvidia Fugatto in action

27 Nov 2024

3 min read
The AI revolution is coming for music and sound – will you play along or be drowned out?
Opinion

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