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Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

A pastel-toned digital rendering of rock fragments

23 Dec 2024

8 min read
As we enter the era of microtrends, how are marketers keeping up?
Brand strategy
Audio recording equipment

20 Dec 2024

6 min read
What it means to be an influencer will change in 2025
The Drum Network
Stills from the Lunch with Lynn TikTok account

20 Dec 2024

5 min read
Forget celebrities, your next marketing influencer is sitting at the desk beside you
The Drum Network
AI influencer Noonoouri posing

10 Dec 2024

5 min read
AI influencers are here – but will they ever replace humans?
The Drum Network
Adam Driver in Squarespace's 'singularity' advert

02 Dec 2024

7 min read
How to really maximize your collaborations with B2B influencers
The Drum Network
Baller League

22 Nov 2024

10 min read
Legends bring a new type of football home for fans & brands as Baller League hits UK
Sports Marketing
GetP@id

15 Nov 2024

3 min read
Why Visa is right to back creators as small businesses
Opinion
TikTok gifts

13 Nov 2024

5 min read
Entertainment or exploitation? The ups and downs of TikTok gifts
Opinion
federal trade commission

23 Oct 2024

3 min read
Brands unprepared as new FTC deceptive advertising rules take effect
Influencer marketing

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