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Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

All Topics Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech
A crystal ball

23 Dec 2024

4 min read
We are really bad at predicting the future. But there is a way
Opinion
Source: The Bacardi Limited 2025 Cocktail Trends Report

20 Dec 2024

5 min read

Sponsored

Cheers to 2025 – 5 trends set to raise the bar for spirits marketing
Promoted
Sora

20 Dec 2024

9 min read
Collaborate or retaliate? How should adland ‘storytellers’ react to Gen AI invasion
Opinion
Buttons on an old-fashioned till

20 Dec 2024

5 min read
How can brands prepare for the future of point-of-sale?
The Drum Network
Two people in silhouette speak against a multicolored background

19 Dec 2024

5 min read
Take these steps to stay ahead of the curve on conversational search
The Drum Network
Two people talking

19 Dec 2024

8 min read

Sponsored

From AI to ROI: lessons from 2024 that will set marketers up for success in 2025
Promoted
A neon sign of a pair of glasses

18 Dec 2024

5 min read
AR glasses like Orion give us a fresh lens on the future of social media
The Drum Network

Member Exclusives

ChatGPT interface
Premium Item

02 Dec 2024

12 min read
OpenAI is eyeing ads – but getting it right will be a tricky balancing act
Artificial Intelligence
Bitcoin crash concept
Premium Item

31 Oct 2024

13 min read
2 years after FTX fiasco, crypto has a major image issue. It’s not too late to rebrand
Digital Transformation
A cosplayer at Twitchcon 2024
Premium Item

16 Oct 2024

6 min read
After annus horribilis, Twitch CMO is bullish on ‘creator marketing’ strategy
Technology

Latest Videos

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Surviving the Shift in Advertising with Tom Pepper from Linkedin

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Spotlight on Technology

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Navigating the Future of Marketing with Matt Candy from IBM Consulting

4 mins
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